{"product_id":"aura-purple-kurta-set","title":"Aura – Purple Kurta Set","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cb\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eMeet Aura – Purple, a refreshing expression of nature-inspired colour, effortless comfort, and contemporary Indian style.\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e Part of the \u003cb\u003eAura series\u003c\/b\u003e, this kurta set celebrates the soothing yet spirited side of colour, bringing the richness of purple to an easy, everyday silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eCrafted in \u003cb\u003e100% cotton\u003c\/b\u003e, Aura – Purple is designed to feel as comfortable as it looks. The naturally breathable fabric makes it an effortless choice for long days, while the \u003cb\u003erelaxed, contemporary fit\u003c\/b\u003e gives the ensemble an easy sense of movement. It is a silhouette designed for women who want to look polished without feeling restricted.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eThe kurta is brought to life with \u003cb\u003ebeautiful block-print detailing\u003c\/b\u003e, adding an artisanal character to the deep purple base. The delicate botanical-inspired motifs create an organic rhythm across the garment, drawing inspiration from the forms and patterns found in nature. The contrast of the print against the rich purple makes the detailing stand out while keeping the overall look elegant and wearable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003ePurple takes centre stage in this design—not loud or overwhelming, but \u003cb\u003erich, soothing, and beautifully expressive\u003c\/b\u003e. Its vibrant yet calming character makes Aura – Purple remarkably versatile, allowing it to move effortlessly between professional and relaxed settings.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eWhether it is a morning at the \u003cb\u003eoffice\u003c\/b\u003e, a coffee catch-up, a \u003cb\u003eschool visit\u003c\/b\u003e, a day out, or an evening dinner, Aura – Purple brings an effortless freshness to the occasion. Pair it with minimal accessories for everyday elegance or dress it up with statement jewellery when the occasion calls for something more special.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 3;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Apple Color Emoji'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Apple Color Emoji'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e✨\u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e Key Features\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eProduct:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e Kurta Set \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eCollection:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e Aura Series \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eName:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e Aura – Purple \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eColour:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e Rich Purple \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eFabric:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e 100% Cotton \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eFit:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e Relaxed \u0026amp; contemporary \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eDetailing:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e Nature-inspired block print \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eComfort:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e Breathable, soft, and easy to wear \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eStyle:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e Effortless contemporary Indian wear \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eDupatta:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e \u003cb\u003eOptional\u003c\/b\u003e — can be added to complete the traditional look \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eOccasions:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e Office, coffee dates, school visits, everyday outings, travel, and dinner plans \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 3;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eThe Aura Story\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cb\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eAura is inspired by the hues of nature—the colours that surround us, calm us, energise us, and become a part of our everyday landscape.\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eAura – Purple brings this philosophy to life through a colour that is both vibrant and soothing. The botanical block prints echo nature's organic beauty, while the clean, relaxed silhouette keeps the look modern and effortless.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eIt is a celebration of \u003cb\u003ecolour without excess, craft without fuss, and comfort with character.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 3;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eOptional Dupatta, Your Choice\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eWear Aura – Purple \u003cb\u003ewithout the dupatta\u003c\/b\u003e for a contemporary, easy-going look, perfect for work, coffee dates, school visits, or everyday plans. Add the \u003cb\u003eoptional dupatta\u003c\/b\u003e when you want a more traditional, graceful finish for dinners, festive occasions, or dressed-up moments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 3;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eStyle It Your Way\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eFor \u003cb\u003eoffice days\u003c\/b\u003e, pair it with understated earrings, a structured tote, and comfortable flats. For a \u003cb\u003ecoffee date or school visit\u003c\/b\u003e, keep things relaxed with sandals and a roomy everyday bag. For \u003cb\u003edinner plans\u003c\/b\u003e, add statement earrings, a sleek clutch, and dressier footwear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cb\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eAura – Purple is colour with a calming presence—an easy, versatile cotton kurta set that brings the beauty of nature into everyday dressing.\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Label Purkhin","offers":[{"title":"36","offer_id":41382189006912,"sku":"WC-KS2\/36PP\/NIT-26\/LP-690","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"38","offer_id":41382189039680,"sku":"WC-KS2\/36PP\/NIT-26\/LP-691","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"40","offer_id":41382189072448,"sku":"WC-KS2\/36PP\/NIT-26\/LP-692","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"42","offer_id":41382189105216,"sku":"WC-KS2\/36PP\/NIT-26\/LP-693","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"44","offer_id":41382189137984,"sku":"WC-KS2\/36PP\/NIT-26\/LP-694","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"46","offer_id":41382189170752,"sku":"WC-KS2\/36PP\/NIT-26\/LP-695","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"48","offer_id":41382189203520,"sku":"WC-KS2\/36PP\/NIT-26\/LP-696","price":2499.0,"currency_code":"INR","in_stock":true},{"title":"50","offer_id":41382189236288,"sku":"WC-KS2\/36PP\/NIT-26\/LP-697","price":2499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/1727\/0336\/files\/56.webp?v=1790240330","url":"https:\/\/labelpurkhin.com\/products\/aura-purple-kurta-set","provider":"labelpurkhin","version":"1.0","type":"link"}